One of the primary reasons I don’t query traditional publishers (and turned down a publishing deal) was to retain creative control over my intellectual property. I might have lost easy money up front, but I’m okay with that. It’ll pay out long term.
Kristine Kathryn Rusch talks about the old world of TV where you sacrificed your money and creative control to get eyeballs on your work. Cable has changed that. She posits that the same kind of thing is already going on in publishing too.
So check out this article; it’s worth a read.